Vegan product labeling and certification with Claire Michalski

Watch Episode 95 with Claire Michalski

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We are delighted to welcome Claire Michalski, co-founder of Vegan Founded, a company that certifies businesses as 100% vegan, to our stage today. Claire’s dedication to transparency in vegan product labeling and her passion for promoting veganism has led her to create a unique certification system that ensures consumers know their money is supporting businesses that do not exploit animals. Her experience with non-profit designs being stolen and printed on non-vegan garments using non-vegan ink sparked the idea for Vegan Founded.

In the interview, Claire describes how Vegan Founded differs from typical vegan logos approved by certain societies. Their certification indicates that the entire business is vegan and is owned by vegans, giving consumers complete trust in their purchase. Despite the setbacks during the lockdown, Vegan Founded has continued to support the vegan business community, advising on business growth during the pandemic.

Here are the highlights of Claire Michalski’s discussion:

  • The need for more transparency in vegan product labeling and certification
  • The creation and operation of Vegan Founded and its certification process
  • The difference between Vegan Founded’s certification and typical vegan logos
  • The challenges that Vegan Founded faced during the lockdown and how the company continues to support the vegan business community.

Listen on:

Michelle Dennedy brought us an incredibly insightful interview with her impressive business history. She discusses the importance of bravery and how this will lay the path of everything

you need in business. Michelle shares her story of why she wasn’t able to be herself at home and the story of how her kids “walked through the fire with her”.


On this interview you will learn:
– The importance of looking at the people who are propelling your career
– Preparing and planning for when things go wrong
– Understanding culture
– What the business world expects of women
– Being judged as a women raising money
– The power of stopping the ??? at the end of your statements (hesitancy)
– A POWERFUL secret that will vastly improve your leadership
– What it takes to be a Vice-President of a company
– The reality of rising through the ranks of a company (Game Of Thrones-esque battles)
– The 3 L’s of Leadership
– Critical secrets to partnerships