We are delighted to welcome Shera Fournier, the founder of Veron, a vegan French macaron company, to our virtual stage today. Fournier’s journey as an entrepreneur has been inspiring as she turned her passion for creating delectable treats into a thriving business. Her story is about perseverance, creativity, and a deep love for baking.

Fournier’s journey began when she discovered her dietary requirements didn’t allow her to enjoy the traditional French macaron. She utilized her math and data experience to track changes to the recipe until she achieved the perfect macaron. Fournier funded the company through her savings and tutoring, avoiding having investors involved when she started.

Discussion Highlights:

• Fournier’s journey in creating a vegan macaron company, Veron.
• The challenges she faced in creating the perfect recipe and how her math and data skills helped her.
• Her decision to fund the business herself and why she chose not to have investors involved.
• The importance of perseverance, creativity, and a deep passion for baking in entrepreneurship.