We are excited to welcome Emma Fry, the founder of Vegan Adventure Holidays, to our stage today. With a passion for travel and a commitment to a vegan lifestyle, Emma identified a gap in the market and created her niche travel company to provide vegan-friendly adventure tours. Her venture has successfully catered to the growing demand for vegan travel, offering unique and memorable experiences for those seeking adventure while maintaining their ethical values.

Having worked in the adventure travel industry for many years and as a vegan for a decade, Emma has navigated various challenges, including finding a market for her tours and adapting to the impact of the COVID-19 pandemic on the tourism industry. Despite these obstacles, Emma remains optimistic about the future of Vegan Adventure Holidays, foreseeing continued demand for vegan travel and the desire for exploration in a post-pandemic world. Join us as we delve into Emma’s journey and learn more about the exciting world of vegan adventure travel.

Emma Fry’s Discussion Highlights:

• The inspiration behind founding Vegan Adventure Holidays and the growing demand for vegan travel options.
• Challenges faced in finding a market for vegan adventure tours and overcoming them through organic growth and word-of-mouth recommendations.
• The impact of the COVID-19 pandemic on the tourism industry and how it has affected Vegan Adventure Holidays.
• Strategies for adapting to changes in policies and practices of local suppliers due to the pandemic.