We are excited to welcome Daniella Allam, the founder of Plantas, a marketing strategy and consulting firm that supports emerging plant-based and vegan brands. Daniella’s journey as an entrepreneur and expert in the plant-based industry is both captivating and inspiring. Born and raised in Bolivia, Daniella moved to the US for college, where she studied anthropology and later earned her MBA. She now uses her vast experience in the food and beverage industry to help vegan and plant-based businesses thrive and grow.

With a decade of experience in the industry, Daniella has encountered numerous challenges and opportunities in her journey to build Plantas. Today, she helps her clients and shares valuable insights on navigating the hurdles of entrepreneurship and achieving sustainable growth in the competitive plant-based market. Prepare to be inspired and informed as Daniella takes us through her experiences and the lessons she has learned along the way.

Daniella Allam’s Discussion Highlights:

• The inception and growth of Plantas and its mission to support emerging vegan and plant-based brands.
• The challenges Daniella faced in transitioning from an employee to an entrepreneur and adapting to new ways of working.
• The importance of balancing client work with the business side of running Plantas.
• The reality of building a business from scratch and the skills required to succeed.
• The unique challenges vegan businesses face and how Plantas helps them overcome these obstacles.
• The significance of stepping back from day-to-day operations and focusing on driving business growth as a CEO.