We are honored to have Paula González Carracedo and Tom, the founders of the vegan agency, join us today. With Paula’s extensive experience in activism and communication and Tom’s background in Earth sciences and natural disasters, they have come together to promote the vegan lifestyle and help businesses transition to veganism.

Paula’s journey to becoming a vegan began almost 20 years ago, and her biggest business inspiration was Anita Roddick, the founder of the Body Shop. She has combined her passion for activism with her expertise in communication to create a business that aligns with her values. Tom’s interest in photography and visual communication has also contributed to the success of their agency.

Their agency’s services focus on removing animals from the equation and promoting sustainability, health, and ethics. Despite the challenges they faced during the pandemic and the war in Ukraine, they remain optimistic about the growth of the vegan movement and the impact their business can have in promoting it.

Discussion Highlights:

● Paula and Tom’s background and inspiration for starting their vegan agency
● The challenges they faced during the pandemic and their approach to business
● Their optimism about the growth of the vegan movement and the impact their business can have in promoting it.