Meet Linda, CEO/Founder of Joni; Canada’s 21st century period care brand working to make organic and sustainable period care available to everyone who menstruates. Linda is passionate about moving period equity forward in Canada, globally, and believes strongly that 5 years from now, period care will be just as accessible as toilet paper. A budding social and conscious entrepreneur making a positive difference in the world with her sustainable product. Joni Co-Founder/Co-CEO Linda Biggs highlights and discusses:

• The challenges of obtaining bamboo material for manufacturing in order to stay sustainable and true to the brand.
• Brand strategy in order to resonate with the Joni brand like you would with a shoe company brand.
• The importance of industry education while facing the decades old way of stigma discussions related to female hygiene with her period care company.