Odd burger vegan fast-food chain with James Mclnnes

Watch Season 2 Episode 9 with James Mclnnes

Play Video

We’re delighted to present an enlightening discussion with James Mclnnes, the forward-thinking founder of Odd Burger, Canada’s pioneering vegan fast-food chain. Starting with a food truck in 2014, James set out to redefine the fast food landscape by providing affordable and delicious plant-based options. Today, Odd Burger is one of Canada’s most rapidly expanding vegan fast food chains, boasting 18 locations and several hundred underway for international expansion.

Odd Burger’s mission is to disrupt the fast food industry with unique, sustainable, and wholesome food options made from scratch with local, whole food plant-based ingredients. A crucial moment in their journey was a comprehensive rebranding process to better resonate with consumers and align with their innovative and problem-solving thinking mission in the fast food industry.

James also delves into the significant role of franchising in their business strategy. They provide extensive support to franchisees, creating an entrepreneurial culture allowing exponential growth and replicating their successful model. James recommends starting close to home for optimal operations management for those interested in becoming franchisees.

James McInnes’ Discussion Highlights:

  • The story of Odd Burger’s evolution from a food truck to Canada’s leading vegan fast food chain.
  • Their mission is to revolutionize the fast food industry with sustainable and wholesome plant-based options.
  • The significant rebranding process they undertook to resonate better with consumers.
  • The crucial role of franchising in Odd Burger’s growth strategy and its support system for franchisees.

Listen on:

Michelle Dennedy brought us an incredibly insightful interview with her impressive business history. She discusses the importance of bravery and how this will lay the path of everything

you need in business. Michelle shares her story of why she wasn’t able to be herself at home and the story of how her kids “walked through the fire with her”.


On this interview you will learn:
– The importance of looking at the people who are propelling your career
– Preparing and planning for when things go wrong
– Understanding culture
– What the business world expects of women
– Being judged as a women raising money
– The power of stopping the ??? at the end of your statements (hesitancy)
– A POWERFUL secret that will vastly improve your leadership
– What it takes to be a Vice-President of a company
– The reality of rising through the ranks of a company (Game Of Thrones-esque battles)
– The 3 L’s of Leadership
– Critical secrets to partnerships