Watch Season 2 Episode 9 with James Mclnnes
We’re delighted to present an enlightening discussion with James Mclnnes, the forward-thinking founder of Odd Burger, Canada’s pioneering vegan fast-food chain. Starting with a food truck in 2014, James set out to redefine the fast food landscape by providing affordable and delicious plant-based options. Today, Odd Burger is one of Canada’s most rapidly expanding vegan fast food chains, boasting 18 locations and several hundred underway for international expansion.
Odd Burger’s mission is to disrupt the fast food industry with unique, sustainable, and wholesome food options made from scratch with local, whole food plant-based ingredients. A crucial moment in their journey was a comprehensive rebranding process to better resonate with consumers and align with their innovative and problem-solving thinking mission in the fast food industry.
James also delves into the significant role of franchising in their business strategy. They provide extensive support to franchisees, creating an entrepreneurial culture allowing exponential growth and replicating their successful model. James recommends starting close to home for optimal operations management for those interested in becoming franchisees.
James McInnes’ Discussion Highlights:
- The story of Odd Burger’s evolution from a food truck to Canada’s leading vegan fast food chain.
- Their mission is to revolutionize the fast food industry with sustainable and wholesome plant-based options.
- The significant rebranding process they undertook to resonate better with consumers.
- The crucial role of franchising in Odd Burger’s growth strategy and its support system for franchisees.