We are delighted to welcome Bill Myers, one of the founders of Millet, to our platform. Millet, established in 2018, specializes in plant-based buttermilk and salad dressings. Bill Myers and his father, both with backgrounds in food science, technology, and chemistry, were drawn to the plant-based space due to the increasing number of athletes adopting vegan and plant-based lifestyles. Bill’s experience innovating and marketing plant-based alternatives and the challenges and rewards of starting a plant-based food company will provide valuable insights for those interested in the industry.

One of Millet’s most significant challenges was introducing vegan buttermilk to a market that was largely unfamiliar with the concept. Despite the difficulties of running a business during the pandemic and dealing with inflation, Millet has seen progress and growth. Bill’s passion for innovation and educating people on the benefits of a plant-based lifestyle is inspiring, and his insights will undoubtedly prove invaluable to those interested in the plant-based food industry.

Discussion Highlights:

• The challenges and rewards of starting a plant-based food company, focusing on Millet’s unique buttermilk and salad dressing.
• The difficulties of introducing vegan buttermilk to a market that was largely unfamiliar with the concept and the potential of plant-based alternatives in the food industry.
• Millet’s marketing strategies and the challenges of running a business during the pandemic and dealing with inflation.
• Bill’s passion for innovation and educating people on the benefits of a plant-based lifestyle.