From selling at local farmer's markets to distributing via e-commerce platforms with Dean Ernst

Watch Season 2 Episode 37 with Dean Ernst

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We are immensely excited to introduce our guest for today, Dean Ernst, the co-founder of Essential Candy. Dean and his wife, Tracy, embarked on a unique entrepreneurial journey with a mission to provide comfort to individuals grappling with chemotherapy side effects. Essential Candy specializes in producing hard candies infused with unique blends of plant extracts, crafted carefully by Tracy, who boasts a culinary background and extensive knowledge in holistic living.

From selling at local farmer’s markets to distributing via e-commerce platforms and direct-to-business channels, Essential Candy’s growth story is as intriguing as its cause.

Dean Ernst’s Discussion Highlights:

  • The inspiration and journey behind Essential Candy’s inception and mission to aid individuals dealing with chemotherapy side effects.
  • The challenges encountered in the food industry without prior experience, including understanding the regulations, sourcing materials, and finding reliable partners.
  • The evolution of Essential Candy from local farmers’ markets to popular e-commerce platforms and their strategies for expansion to national retailers.
  • The importance of timing in business decisions and learning to manage growth effectively to ensure reliable fulfillment of orders.

Listen on:

Michelle Dennedy brought us an incredibly insightful interview with her impressive business history. She discusses the importance of bravery and how this will lay the path of everything

you need in business. Michelle shares her story of why she wasn’t able to be herself at home and the story of how her kids “walked through the fire with her”.


On this interview you will learn:
– The importance of looking at the people who are propelling your career
– Preparing and planning for when things go wrong
– Understanding culture
– What the business world expects of women
– Being judged as a women raising money
– The power of stopping the ??? at the end of your statements (hesitancy)
– A POWERFUL secret that will vastly improve your leadership
– What it takes to be a Vice-President of a company
– The reality of rising through the ranks of a company (Game Of Thrones-esque battles)
– The 3 L’s of Leadership
– Critical secrets to partnerships