We’re delighted to welcome Chinelo Fleary, an entrepreneur who turned an innovative idea into a flourishing business. Chinelo is the proud founder of Ma’at, a brand dedicated to creating vegan and CBD-infused nail polish. Her entrepreneurial journey began when she realized the need for a healthier, more accessible alternative to traditional nail salons and the chemical-laden polishes they typically use. Chinelo’s commitment to creating a visually appealing and health-conscious product has led her to challenge the status quo in the beauty industry.

With a background in teaching, Chinelo seized the unexpected opportunity during the COVID-19 pandemic to explore her passions and skill sets more fully. Despite self-doubt and numerous challenges, she remained steadfast in her mission to create a nail polish line that aligns with her values. Chinelo’s story is a testament to the power of persistence, conscious decision-making, and the importance of representation in the beauty industry.

Chinelo Fleary’s Discussion Highlights:

• How the COVID-19 pandemic became an unexpected catalyst for her to pursue her entrepreneurial dream and launch her unique nail polish brand.
• The challenges she faced in starting her business, including self-doubt and the struggle to align her vision with her business partner.
• The importance of representation in the beauty industry and her focus on creating a product that resonates with her values.
• Her experience with social media and how she managed to navigate it to effectively promote her business, despite not being naturally inclined towards it.