Let’s welcome Rosalind McCallard, the owner and guiding force behind Snackrilege, a unique heavy metal-themed vegan sandwich company. A lifelong advocate for animal rights and a vegan since 1993, Rosalind turned her passion into a thriving business. Her entrepreneurial journey began humbly, making sandwiches for her husband’s lunch, and has since evolved into a flourishing enterprise that resonates with her values and musical preferences.

Starting a business without experience presented challenges, but Rosalind embraced learning and growth. She utilized resources such as the Mercy Corps Northwest program and her network within the vegan community. Her success with Snackrilege is a testament to her perseverance, adaptability, and willingness to learn.

Discussion Highlights:

• The inception of Snackrilege, a journey that transformed a passion for veganism and heavy metal into a thriving business. Rosalind’s dedication and commitment to her values have played a pivotal role in shaping the company’s identity and offerings.
• The initial challenges faced by Rosalind and her strategic approach to overcoming them. She pursued relevant educational opportunities and leveraged her community network, demonstrating the importance of adaptability and resourcefulness in entrepreneurship.
• The vital role of delegation in business growth, as learned by Rosalind. Her decision to hire a manager allowed her to focus on strategic planning, showcasing the significance of task distribution for business development.