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a unique heavy metal-themed vegan sandwich company with Rosalind McCallard

Watch Season 2 Episode 29 with Rosalind McCallard

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Let’s welcome Rosalind McCallard, the owner and guiding force behind Snackrilege, a unique heavy metal-themed vegan sandwich company. A lifelong advocate for animal rights and a vegan since 1993, Rosalind turned her passion into a thriving business. Her entrepreneurial journey began humbly, making sandwiches for her husband’s lunch, and has since evolved into a flourishing enterprise that resonates with her values and musical preferences.

Starting a business without experience presented challenges, but Rosalind embraced learning and growth. She utilized resources such as the Mercy Corps Northwest program and her network within the vegan community. Her success with Snackrilege is a testament to her perseverance, adaptability, and willingness to learn.

Discussion Highlights:

  • The inception of Snackrilege, a journey that transformed a passion for veganism and heavy metal into a thriving business. Rosalind’s dedication and commitment to her values have played a pivotal role in shaping the company’s identity and offerings.
  • The initial challenges faced by Rosalind and her strategic approach to overcoming them. She pursued relevant educational opportunities and leveraged her community network, demonstrating the importance of adaptability and resourcefulness in entrepreneurship.
  • The vital role of delegation in business growth, as learned by Rosalind. Her decision to hire a manager allowed her to focus on strategic planning, showcasing the significance of task distribution for business development.

Listen on:

Michelle Dennedy brought us an incredibly insightful interview with her impressive business history. She discusses the importance of bravery and how this will lay the path of everything

you need in business. Michelle shares her story of why she wasn’t able to be herself at home and the story of how her kids “walked through the fire with her”.


On this interview you will learn:
– The importance of looking at the people who are propelling your career
– Preparing and planning for when things go wrong
– Understanding culture
– What the business world expects of women
– Being judged as a women raising money
– The power of stopping the ??? at the end of your statements (hesitancy)
– A POWERFUL secret that will vastly improve your leadership
– What it takes to be a Vice-President of a company
– The reality of rising through the ranks of a company (Game Of Thrones-esque battles)
– The 3 L’s of Leadership
– Critical secrets to partnerships